Insights for a forward strategy
With SAP Digital Consumer Insight, Shabu owners Kevin and Bob Valaika were able to augment their knowledge of their regular customers with broader consumer location data. They now have a clear understanding of regular season versus Sundance foot traffic. The data also gave them an understanding of the age and gender makeup of their local consumers, as well as Sundance attendees.
With this data, Shabu can tailor menus targeted at their prime demographic, market locally with more precision, and understand the changing demographics when large scale seasonal events take place.
Kevin and Bob were able to make informed decisions about their restaurant and gather the information they needed easily, within 15 minutes, and for the price of a single report ($439 USD).
You can learn more about SAP Digital Consumer Insight at the SAP Store.