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About The Author

Jordie van Rijn is an independent email marketing consultant and online influencer with a focus on email marketing and marketing automation.

15 Comments

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  9. Talking about an eCommerce site, the point about opt-in is largely missed by a lot of e-commerce businesses. Obviously, apart from building a resilient email marketing list, the motive is to get sales out of the list. The email list is not entirely about educating subscribers about product tips and tricks. Though, it is an element that leads to more sales but the basic motive is to get the sales out of the list. Not including an opt-in is going to be considered as missing an opportunity of getting the potential audience to the right place and converting them. Thereby, all businesses should include options that are going to increase conversions like opt-in for eCommerce businesses.

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