Catching the right customer at the right time.
Before her grand opening, Annie Tan had a general sense of where her potential customers were coming from and when they would arrive. But, as a math-loving businesswoman, Annie knew that a general sense was not enough—she needed actionable data.
With SAP Digital Consumer Insight, Annie was able to get a deeper understanding of where her local consumers live and when they frequent her area. Annie knew she had a good location when she signed the lease, but what she didn’t know was how to make the best use of it. She didn’t have the time or budget to conduct overly elaborate traffic studies or waste time on inefficient marketing tactics.
SAP Digital Consumer Insight not only fit her budget, but in a mere 10 minutes she was able to get insights she needed to create a marketing plan to grow her business by reaching her most likely customers for just $439 USD.
You can learn more about SAP Digital Consumer Insight at the SAP Store.